Free tool — about two minutes

Brand readiness scorecard.

Rate your brand honestly across four areas. Your score updates as you go, and when you’re done you get a written brief tailored to your business.

01Brand Strategy

Clarity of positioning, messaging and visual identity

Brand positioning clarity5

How clearly defined is your unique market position versus competitors?

Messaging consistency5

How consistently does your messaging reflect your brand across all channels?

Visual identity strength5

How distinctive and memorable is your visual brand identity?

Value proposition5

How compelling is your value proposition to your target audience?

02Sustainability & Purpose

Sustainability strategy, purpose alignment and impact measurement

Purpose definition5

How clearly articulated is your brand's purpose beyond profit?

Sustainability strategy5

How deeply are sustainability practices embedded in your operations?

Impact measurement5

How effectively do you measure and report on societal impact?

Authenticity5

How authentic does your sustainability messaging feel to stakeholders?

03Investor Confidence

Funding readiness, pitch alignment and growth metrics

Growth narrative5

How compelling is your growth story to potential investors?

Metrics & proof points5

How strong are your key metrics and evidence of traction?

Market differentiation5

How clearly can you articulate your competitive moat?

Brand equity for due diligence5

How well does your brand positioning support investor readiness?

04Customer Loyalty

Customer connection, retention and brand advocacy

Emotional connection5

How strong is the emotional bond between your brand and customers?

Customer retention5

How effectively do you retain customers over time?

Brand advocacy5

How likely are customers to recommend your brand to others?

Experience consistency5

How consistent is the brand experience across all touchpoints?

Get your written brief.